Sold! A guide to consultive selling

The aim
Sold! provides step-by-step training in developing customer relationships.

About the program
From the cold call to that first appointment, from asking the right questions, to closing the sale, these videos give practical training in selling techniques that work and show how you can apply these techniques of varying sales situations.

The package is divided into four modules:
-The Preliminary Research - how to find out what your customer wants and get the appointment
-The Investigation - how to use questions to uncover the customers needs and clarify requirements
-The Commitment - how to use different closing techniques and continue the relationship

The benefits
-Sold! combines expert advice with drama sequences and fly-on-the-wall style documentary clips.
-Shows real sales situations, including interviews with both the client and the sales person.



Information:
Produced by BBC Worldwide Ltd 1993 © Video Arts