So you want to be a success at selling?

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The aim
To give all sales staff a solid grounding in core sales skills.

About the programs
This classic four-part series is ideal for new sales recruits or as a refresher for experienced members of the sales team.

Part 1: The preparation, shows why it is imperative for salespeople to get to know their customers and to understand how their products or services can benefit their client.

How to explain the benefits, meet objections, and spot the buying signals is covered in part 2: the presentation. Sales staff learn how to stay cool and dispassionate even when a customer criticizes them or their products.

Part 3: Difficult customers deals with the duckers, ditherers and dictators that often stand in the way of progress. How to use people's anxieties, laziness or vanity are some of the suggested techniques to help get things moving.

Finally, it's time to close the deal in part 4: closing the sale. This is an area where even skilled salespeople fear rejection - and so delay closing. They will find out how to conclude a deal efficiently and effectively.

The benefits

• Utilizes proven techniques to underpin messages
• Sets out the sales fundamentals
• Four separate videos cover all facets of making a successful sale

Information:
A Video Arts production featuring John Cleese, Geoffrey Palmer, Nigel Hawthorne, Diana Quick and Andrew Sachs. Release dates: 1981,1981,1983,1984