That's show business

The aim
To maximize the opportunities created by participation in an exhibition.

About the program
Having planned and staffed an exhibition booth that has absorbed a sizeable chunk of your marketing budget, how can it be made a real success? Too often it's regarded as a grand PR exercise, but it should be treated as a wonderful opportunity to sell to both new and existing clients. This video demonstrates the secrets of successful exhibiting: know your objectives, your visitors and the role you are expected to play.

The benefits

• The essential do's and don'ts presented in an entertaining format

Information:
A Video Arts production featuring Tony Slattery, Bryan Murray, Suzie Blake and Beverley Hills
Release date: 1990